7 Print-on-Demand Products That Sell (Besides T-Shirts)

If you only sell t-shirts, you are fighting in the most crowded corner of print-on-demand. The products I make the most money on now are mugs, stickers, hoodies, sweatshirts, tote bags, posters and dad hats, because the same design travels across all of them and most of those listings have a fraction of the competition a tee does. The design work is identical. You already have the artwork. You are just putting it on more things.

I sell across Etsy and my own Shopify store, and the single biggest jump in my revenue came from taking my best-selling shirt designs and putting them on five other products. Not new designs. The same ones. Here is how I think about each product, what actually sells, and the margin to expect.

Why “more products” beats “more designs”

A design that sells on a shirt almost always sells on a mug and a tote too, because the buyer is not buying a shirt. They are buying the identity on it. A cat mom who buys the shirt will buy the mug for her desk and the tote for the grocery run. Same person, same wallet, three sales.

So before you brainstorm a hundred new designs, take your ten best and spread them across products. It is less work and it compounds. When I make a design in LzyPOD I get a transparent PNG, and a transparent PNG drops onto any product with no extra editing.

Here are the seven I would prioritize, roughly in order of how easy they are to sell.

1. Mugs

Mugs are my favorite non-shirt product because the intent is gift-shaped. People buy mugs for coworkers, teachers, moms and themselves for the desk. An 11oz mug costs you around $5 to $6 on Printify and sells for $15 to $20, so the margin per sale is often better than a shirt once you account for shirt returns and sizing headaches (mugs have no sizes).

What sells: a clear, centered design with readable text. Mugs are read up close, so busy art gets lost. Bold typography and a simple icon win. If you want to see the format, here is what works for mug design ideas.

2. Stickers

Stickers are the cheapest thing a buyer can say yes to. Low price means low hesitation, which means volume. They cost cents to fulfill and sell in packs, and they are the product most likely to get an impulse add-on.

What sells: die-cut designs with a thick outline and a bit of humor. Stickers live on laptops and water bottles, so they are personality-first. My sticker listings convert on the same jokes that sell shirts, just smaller. This is the exact use case for a sticker maker.

3. Hoodies and sweatshirts

Higher price, higher profit, colder-season spike. A hoodie that sells for $40 to $45 leaves real money after the $22 to $28 cost. The catch is the front print sits lower and the buyer is looking for something they would actually wear out, so lean cozy, retro, or oversized-streetwear rather than a loud novelty joke.

What sells: the same niche identities as shirts (nurse, dog mom, teacher) but in a calmer, more “outfit” style. Autumn and holiday months are when these move. Here are hoodie design ideas to riff on.

4. Tote bags

Totes are the quiet workhorse. Book lovers, farmers-market shoppers and plant people buy them, and a canvas tote sells for $18 to $22 against a cost of around $9. The design shows large and flat on the front, so it is forgiving.

What sells: line-art, botanical, bookish and “cool mom” aesthetics. Aesthetic-driven buyers over-index on totes. Same artwork, different crowd.

5. Posters and wall art

Wall art is the highest-margin printed product I sell, and it barely competes with apparel at all. A poster is pure art, no sizing, and buyers browse it like decor. The trick is showing it in a real room so people can picture it on their wall.

What sells: minimalist, boho, celestial and typographic quote prints. Match the mockup room to the buyer (nursery art in a nursery, kitchen art in a kitchen) and conversion jumps. If you sell it as digital download, the margin is nearly 100 percent.

6. Dad hats

Embroidered dad hats punch above their weight because they feel premium and there are far fewer sellers doing them well. The design has to be small and simple (one line of text or a small patch-style icon), which is a feature, not a limit. Simple embroiders cleanly.

What sells: short sayings, small mascots, and niche in-jokes. A hat is a walking billboard, so pick phrases people are proud to wear on their head.

7. Pick a niche, then go wide

The real move is niche first, product second. Take one identity you believe in and build the whole set. For example, a single “cat mom” idea becomes a shirt, a cat mom mug, a tote, a sticker pack and a poster. Five listings, one afternoon, one buyer profile. Do that for your top three niches and you have a shop, not a pile of one-off shirts. If you are hunting for angles, the cat mom design ideas page is the kind of list I start from.

The margin math (run your own numbers)

Every product has a different cost and Etsy takes its cut on all of them, so “it sells for $20” is not the same as “I made $20.” Before you list, plug your sell price and product cost into a POD profit calculator so you know your real margin after fees. I have seen sellers price a mug at $14 and quietly lose money on every sale because they forgot the listing fee, the transaction fee and shipping.

The lazy way to do all seven

You do not need seven design skills. You need one good design and the patience to put it on seven products. I make the design once as a transparent PNG in LzyPOD, generate a lifestyle mockup for each product, and list. Same artwork, seven shots at a sale.

Start with your best-selling shirt design and put it on a mug this week. That one move is the easiest revenue you will add all month.